Lenticular Printing

lenticular_theoryWhat Is Lenticular Printing?

Images (or rather digital files) that are uniquely made and printed onto a plastic lens material are known as lenticular images. The plastic is made up of ‘Lenticules’, and is used to give the images depth or a dramatic animation when they are viewed from different angles. This red-blue lens must be properly aligned with the proposed images in order to achieve the correct angle and zoom- creating various effects such as 3D motion or depth. Every lens must be perpendicular to the human eyes, because each eye sees a different image; that is how we are able to see this effects.

Encoding Using A Pitch Test

A Pitch Test is a method that is done before a set of lenticular lens is used. A pitch test confirms the correct encoding steps are met to provide the best defining result. It is essential in determining the necessary encoding steps for each individual printer and type of paper that is used for printing. For example, the temperature in a room used for lenticular printing could greatly influence the final result of the lenticular material, among other things. It is highly recommended that a pitch test be done whenever new lenticular sheets are going to be used, to derive the needed value.

Types Of Printers for Lenticular Printing

There are two types of printers that can be used for lenticular printing- a Flatbed printer or an Ink-Jet printer. Now, depending upon the plastic material, coating may or may not need to be added before printing can be successful. Some flatbed printers may not be able to print without needing a pre-coat on theplastic lens, but a decent model will provide either a 2400DPI printing resolution and even pigmented ink for direct printing. Each individual printer and its ink cartridges will need to be examined for functionality. Most flatbed printers will be just fine working on 10LPI – 50LPI lenses (a few select models might work on an 75LPI lens).
The most commonly used printer for larger jobs is the Ink-Jet printer.A 1200DPI printing resolution would suffice for creating a poster-sized image. However, any lens 75LPI or higher would not work successfully using an Ink-Jet printer- only lenses from 10LPI to 50LPI would be sufficient.

The Benefits Of 3D Effects

Companies large or small can all benefit from using lenticular technology to create meaningful images with 3D effects. Lenticular products are more noticeable, and eye-catching than the average picture; from a marketing standpoint, this could mean up to 5 times as much consumer interest in your business. Lenticular products give that first impression of quality and uniqueness. Statistics show the interest rate in lenticular products to be around 96% versus traditional advertisements ranking at 91%, while popularity has risen by 62% for those businesses accessing lenticular technology. A few more key elements to note are:

• Rise above your competitor by making awesome 3D effects with depth, animation and motion
• Take advantage of beautiful imaging utilizing the latest technology on the market
• Watch your company’s profit margin swell to new heights

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